the
touch
Merit
12/2007
From the
Desk of the CEO
O p E r a t O r N E w s l E t t E r
coin a phr
ase:
A
lot changes in 30
years. The world in
1977 was mostly analog,
much less globally inter-
connected, and not nearly
as fast-paced, compared
to the digitally-driven,
24/7 environment we
inhabit today. Over the
last thirty years, Merit
has grown from a
garage-based startup to
become the most success-
ful casual game company
in the world.
Merit’s success stems in
part from decades of
hard, smart work at
the factory. But equal
credit lies in the hands
of our customers – the
street operators – who
saw the opportunity to
profit from operating
touchscreen countertops
and capitalized on it.
Together, we have enabl-
ed generations of players
to experience and covet
the Megatouch exper-
ience. Together we have
built a franchise that
delivers and monetizes
over four billion game
play experiences every
year. Together we have
created value, for oper-
ators, distributors, and
Merit, beyond anything
envisioned 30 years ago.
From everyone at Merit,
please accept our sin-
cere THANKS for your
key role in making
that happen.
The past 30 years have
not always been easy.
Many times, Merit has
had to reinvent itself
to meet changing market
needs. Fortunately, the
basic approach of pro-
viding compelling enter-
tainment never goes out
of style. And neither do
the core principles on
which Peter Feuer foun-
ded the company: a)
build great products,
and b) take care of
customers. Those simple
principles are driving
action at Merit today,
just as they did three
decades ago.
I wish I could tell you
we are always perfect
– we’re not. I wish I
could predict exactly
what players will want
tomorrow – I can’t.
However, I do promise
that Merit will continue
to deliver the best games,
software, hardware, ser-
vice, and support
»
3
Merit Celebrates 30 Years
Thank You Operators for 30 Years of Partnership
“Our company
is excited and
optimistic about
the new suite of
Merit products
unveiled at the
AMOA show.
The new
Entertainer
and portable
Firefly have
many interesting
possibilities
for previously
untapped locations.
We look to Merit
to consistently
think outside the
box and bring
new and innovative
products to
the market.”
Tom Green
-Blackhawk
Music Co.